Chanel’s 19M, a new place for artistic professions

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Barely a year after construction was launched, 19M Chanel, the new centre dedicated to the artistic professions of the famous Maison de la rue Cambon, has been completed. On October 8th 2019, the traditional “flag ceremony” celebrated the completion of the structural work, for an opening scheduled for the end of 2020.

19M Chanel joins the Grand Paris project

It’s on Skanderberg square, former industrial wasteland of 9000 m², that the building imagined by Rudy Ricciotti, the architect of Mucem in Marseille has taken shape. Located in the nineteenth arrondissement of Paris, near the door of Aubervilliers, it’s probably much less evocative than the famous rue Cambon, historic address of the Chanel House. But, the new facility is part of the “Greater Paris” project, aimed at turning the capital into a sustainable megalopolis, and give it the means to compete with cities like New York, London or Tokyo. The 19M will be the showcase of this great project. Once completed, the architectural ensemble will occupy a total surface of 25000 m², spread over five levels and two basements, integrating creation and office spaces. It will host fifteen or so companies, and 600 professionals will work there. A venue open to the outside, it will also include a 1200 m² agora, where the public can discover the trades of excellence.

19M Chanel: Chanel craftsmanship excellence gathered in the same place

The objective of the 19M is to bring Chanel artistic professionals together in one place. Both a creative workshop and showcase for the know-how of excellence, it will also act as a centre of innovation. The proximity of the workshops help create positive competition towards the development of fruitful collaborations between the craftsmen. The 19M, tribute to Mademoiselle, born August 19th 1883, also evokes the words Main, Mode and Metier (Hand, Fashion and Craftsmanship). These words take on a special meaning for goldsmith Goossens, embroiderer Montex, the pleater Lognon, hat-maker-milner Maison Michel, the Lesage embroidery workshop, the bootmaker Massaro, the feather and flower worker Lemarié and the workshop of “flou” Paloma, who are some of the artisans who will be working to perpetuate the crafts of the prestigious fashion house.

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